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Our Blog


How Payment Friction Impacts User Conversion Across Digital Platforms
Payment friction is not just technical; it is also psychological and emotional. It shows up in subtle and obvious ways across various stages of the checkout process.
Edrian Blasquino
2 days ago5 min read


Churn Prediction and Prevention: Using Data Analytics to Retain Customers
Leveraging data analytics can help companies significantly raise their client return rate
Charlie Render
Dec 16, 202516 min read


Building Data Architectures for Accuracy, Speed, and Trust
Building data architectures that prioritize accuracy, speed, and trust is a business advantage.
Edrian Blasquino
Nov 7, 20254 min read


Top 5 AI Tools for Job Application Automation in 2025
Here are five of the best AI job application automation tools to consider in 2025
Charlie Render
Aug 26, 20252 min read


What Content Marketers Need to Know About AEO vs SEO: Different Goals, Different Formats
You can do something else. Two things, actually: AEO (answer engine optimization) and GEO (Generative Engine Optimization). The great thing about learning AEO and GEO, however, is that they will help out your SEO results.
Edrian Blasquino
Aug 7, 20256 min read


Why Most Small Businesses Fail at Analytics (And How to Succeed)
According to a study by IBM, 65% of small businesses still struggle to translate raw data into actionable insights
Eugene Lebedev
Jul 22, 20253 min read


Data-Driven Decision Making in the Age of AI
There’s no shortage of AI tools. You’ve probably seen platforms that promise smarter insights, faster results, or predictive magic. But most of it doesn’t matter if it’s not directly helping you make better decisions about your customers, your operations, or your outcomes.
Edrian Blasquino
Jun 26, 20253 min read


How Small Businesses Can Compete in the Digital Arena
In contrast to conventional corporate settings, the digital world is dynamic. Trends shift, algorithms alter, and consumer expectations rise.
Edrian Blasquino
May 29, 20254 min read


The Role of AI-Powered Code Review Tools in Enhancing Software Quality
The automation helps decrease human error, which results in better overall software quality.
Harikrishna Kundariya
May 2, 20256 min read
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